Looks like Scala isn’t the only DS software and solutions company doing the context is king thing at the NRF show is New York next week.
STRATACACHE is showing attendees its Connected Journey, which will feature a series of experiences/demos that show how digital hits consumers along the fabled path to purchase.
Says the news release:
From digital signage to leading-edge interactive technology, each experience provides an opportunity for retailers to attract and engage shoppers, drive product awareness, activate shoppers and strengthen customer loyalty.
“Retailers not only need to search for moments of inspiration to sell to customers, but rather to put together a series of moments that takes the shopper on an entire journey from the very first moment they connect with a retailer,” said Russell Young, SVP of Interactive and Mobile Experiences at STRATACACHE.
Yes, THAT Russell Young, ex of Samsung and then Sapient Nitro. He joined STRATACACHE last year.
The Connected Journey includes STRATACACHE’s Digital Play experience, designed to engage shoppers and extend their dwell time via interactive, gestural-based messages.
In addition, STRATACACHE’s Connected Assistant allows retailers to connect consumers with store associates via mobile for increased conversion and customer satisfaction.
STRATACACHE’s Responsive Merchandising experience connects physical to digital in an interactive display that inspires shoppers to engage with display merchandise. Allowing consumers to engage with retail products through browser-based connections, these connected experiences support a BYOD approach to in-store engagement.
Delivering these retail applications are STRATACACHE’s ActiVia and Retail Cache solutions. ActiVia provides the robust management, scheduling and delivery of these experiences, while the Retail Cache provides the means for guests to consume rich-media without the headaches associated with extended periods of buffering.
The company has booth 629 at the show.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.