Projects: Christie’s Experiential, Organic, Video-Filled Canadian Lobby
December 3, 2013 by Dave Haynes
I was in this lobby when you still had to wear a hard hat and safety boots, so it’s very cool to see a video of the fully finished work of Montreal’s Arsenal Media and marketing and technical people at Christie Digital in Kitchener, Ontario.
These are three clusters of Christie’s MicroTiles (119 in all) built into the walls and elevator tower in such a way that they almost seem organic.The design concept is great, but the important thing here is that the intriguing shapes and positions are backed up by thoughtful content that works with those shapes.
Very nicely done.