Projects: Verizon Opens Over The Top Destination Store
December 2, 2013 by Dave Haynes
Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN.
This is one of those money is no real object projects where the executive brief from management would have been something along the lines of: “We want a lot ‘Wow Factor.'”
It’s impressive in terms of the full integration and design of digital screens into the overall footprint of the store. The 9,700 square foot store has 275 screens, including a 14 foot high LED monolith. I THINK X2O Media is the software, and it looks like there’s a variety of display solutions in there. It’s like that, like most big brands, the vendors aren’t allowed to officially make any hay about their involvement.
The store has multiple thematic zones all built around experience. As the CEO notes in the video this is a flagship while there will be more of them, most of the stores will not get kitted out like this. You would have to sell one hell of a lot of $50 fitness trackers (4:20 in video) to get an ROI out of the massive Get Fit zone with its video wall and sync’d treadmill.
There’s also a DJ zone and a big gesture all thingie that are all about Wow Factor as opposed to moving products and plans.
All very impressive, in a not very repeatable way.
Here’s a more technical video on the install:
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