Here’s a shot of a DOOHgood campaign for Typhoon Haiyan relief running in a shopping mall in Finland, thanks to JC Decaux and BeatPixels.
The spot has been running on 72 screens in Finnish malls, including those huge 70-inch displays.
A reminder now that we’re past Thanksgiving and the global news media has moved on to other things – the people in the Philippines are still in huge need of help, and digital display networks can do their part by running free video PSAs that will remind the general public..
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.