If Google Opened Stores In Malls, What Would They Look Like …

November 20, 2013 by Dave Haynes

Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season.

The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that visitors can walk into and make a slow-motion video of themselves playing in CGI snow.

It’s slightly odd, given that Google does not have a lot of retail products. But you can wander in and have a look at Chromebook laptops, Nexus tablets and the ChromeCast video dongles. Then again, these make more sense than the Intel pop-ups, and this is much more about experiential marketing and branding than moving SKUs.

No evident digital signs, unless you count the tablet screens.