Steve Harris of Cineplex sent this little story and pic from a recent road trip.
I was hanging around the Charlotte airport waiting for a connecting flight when I noticed this sticker on a digital sign that was mounted beside a fast food place … think sausage, biscuits & gravy. The content was a repetitive video loop of food porn, with loud, annoying AUDIO extolling the virtues of their offerings. I’m sure the sticker was put there as a direct result of people trying to find the volume button. The screen is located directly beside where people would line up to order.
Option 1: Threaten your customers.
Option 2: Think about it, and don’t annoy the hell out of your customers (and staff) with audio.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.