Projects: Stacked Digital Branding Wall At DFW Retailer Destinations
July 1, 2013 by Dave Haynes
Here’s another airport job, this one at an apparel retailer called Destinations, at a shop within Dallas Fort Worth Airport.
It’s a video wall of four stacked 46-inch monitors, in place to engage and influence some of the 58 million people who move through that crazy airline hub each year.
“The client is very happy with the product,” says Dwight Moss, Founder/President of Advision Media LLC. “With in-store promos and special events constantly changing, Destinations DFW was in need of a robust solution that could reliably update and display our video content on a 24/7 basis. We’ve been able to provide that using the Audience software platform.”
I like the big impact of the stacked screens, but in the days of super-narrow bezels I can’t help thinking a loosened up budget would have made those noticeable horizontal seams all but go away. Yes, the super narrow bezels cost a lot more, but yes, they tend to be worth it in getting an execution fully nailed.