Montreal-based Ayuda Media Systems has expanded its business ties with CBS Outdoor to support CBS in North America and its international operation.
Ayuda’s platform – which does things like inventory management, sales, transit and digital campaigns, finance and proof of performance – has been supplying some of its management modules to CBS Outdoor for many years in the US and Canada. But an evolving deal done last year with CBS Outdoor International (CBSOI), which is a related but distinct entity, now means Ayuda’s full meal deal will be used by the CBSOI operations in the UK, Ireland, France, Spain, Netherlands, Italy, and eventually China.
“We are incredibly excited to be chosen by CBSOI as their software provider to power every aspect of their day-to-day business,” says Andreas Soupliotis, Chief Executive Officer of Ayuda. “CBSOI’s strong offering in digital and transit will help shape the Ayuda Platform into the world’s incontestably best product to manage high volumes of transit and digital inventory.”
Soupliotis says the deal also broadens Ayuda’s capabilities. “CBSOI’s extensive expertise and prominence in Transit advertising is already resulting in Ayuda developing some of the most complete, rich, and detailed functionality for selling, managing, and executing Transit media campaigns across large scale fleets and stations, along with digital support. While the Ayuda Platform can already be considered one of the most complete, fully integrated platforms in the world, the addition of highly granular, dynamic and flexible transit features to our platform will mean that there won’t be a single type of outdoor media in the world that Ayuda can’t manage – and manage extremely well.”
Interesting that two of the largest outdoor media companies in the world are working with companies that have offices just a few blocks away from each other in Montreal. You may recall BroadSign announced a deal with JC Decaux a couple of years ago.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.