NCR Gets The Dunkin’ Donuts Digital Menu Order
June 18, 2013 by Dave Haynes
Way, way back at some trade show I got a call asking if I could help put together the RFP for Dunkin’ Donuts digital menu boards. We didn’t end up getting the gig, and I kinda wondered where that project went, if anywhere.
Turns out it did eventually go, and NCR won the software deal. This may be old news to some people, but it’s new to me:
NCR “announced today that Dunkin’ Donuts has deployed a high-definition NCR Vitalcast™ digital signage solution at locations across the United States. Dunkin’ Donuts will leverage the state-of-the-art digital signage solution to bring its popular food and beverages to life with visually compelling animations and messaging similar to the brand’s iconic advertising.
The NCR Vitalcast digital signage has been installed in approximately 400 Dunkin’ Donuts restaurants,with more than 2,000 restaurants anticipated to transition from static menu boards to digital signage by year-end.”
The easy-to-use digital signage solution will provide Dunkin Donuts restaurants the opportunity to showcase a wider variety of food and beverages with high resolution product shots and video to enhance the overall guest experience. The digital signage solution will also make it easier and cost effective to update information in real-time, feature new and limited time products, and display nutritional information.
“We are delighted to partner with NCR to provide a superior digital signage solution,” said Scott Hudler, vice president of consumer engagement for Dunkin’ Donuts. “With the ability to cost effectively update information in real-time, our new NCR Vitalcast digital signage solution will provide Dunkin’ Donuts franchise owners with a number of valuable tools to enhance the guest experience.”
Vitalcast features provide greater flexibility to promote specific menu items during different day parts, localize content and add regional menu item variances that are integrated with the point-of-sale (POS). In addition to providing the Vitalcast software, NCR is supporting the installation with content management services.
“Dunkin’ Donuts operates one of the most respected and recognized brands in the world and they are taking an innovative approach to enhance the in-store customer experience,” said Kim Eaton, senior vice president and general manager, NCR Hospitality. “We are excited to continue supporting the vision of Dunkin’ Donuts and its growth plans with our innovative software and hardware solutions.”