Projects: Giant MicroTiles Wall Launches Kazakh Rail Line

May 28, 2013 by Dave Haynes


The details are a little fuzzy on what this was for, but the execution is pretty impressive. This is an abstract cluster of some 100 Christie MicroTiles used for a presentation launching (I think) a rail line in Kazakhstan.

The presentation located factories in different parts of that country, and an iPad was used to navigate and select areas.

The visuals were all by a Munich company, 2Rise, that specializes in high-end event presentations.

  1. That’s nice. One COMMENT though, it that shape was ABSTRACT then it is a bad design, shape should follow the content needs NOT just be some random pattern for shape’s sake.

    By the look of the content though on the wall, it does look like someone has thought thru’ a content strategy.

    In that case, it is definitely not an ABSTRACT shape.

  2. Alex Hughes says:

    This looks like a great installation and certainly not abstract – the content looks well thought out with respect given to the shape of the structure. A solid execution that illustrates how great content can work with a great shape.

  3. Dave Haynes says:

    Well if we are doing a semantics thing, Mr Wikipedia says:

    Abstract art uses a visual language of form, color and line to create a composition which may exist with a degree of independence from visual references in the world.

    I’d argue the visual references for video walls tend to be wide and have four corners, so this is somewhat independent.

    My larger argument would be: Who cares?

    It’s a departure from the norm and these guys from Munich seems to know how to make visuals pop.

Leave a comment