Android For Digital Signage: Say Hello To This Flexible, Low-Cost Platform


Here’s the 12th entry  in this running series of closer looks at digital signage solution providers who have started working with the Android operating system and low-cost, ultra-small ARM processors.

Almost 30 companies have introduced products based on the open-source Android operating system that is very widely used for smart devices like handsets and tablets, all of them using CPUs based on ARM reference designs. Most smartphones and tablets use ARM.

It is likely that much of the industry will shift to ARM-based devices using Android or Linux in the next 1-3 years because ARM devices now rival the processing power of lower cost x86 personal computing devices, but at a fraction of the cost and, in most cases, size.


helloup326x228The Dutch company Novus Solutions has a series of Android-driven products under the Hello platform, including a little, low-cost UPP media player stick.

The Hello app is positioned as friendly and easy, and the platform provides a series of pre-installed themes to use, as well as a theme editor to tweak or build your own.

The platform has a tagging and grouping system, and runs off a web-based user experience. It crosses platforms and can be installed on anything from a display screen, using the UPP stick, to tablets, smartphones or Google TVs.

Activation is done using a software key generated by the device to the HELLO system.

The company has a bundled display-software package, for at least a couple of series, with Philips in Europe.

Hello For Android

QuestionAnswer and Description
Company name?Novus Solutions
Where is company based?Veenendaal, the Netherlands
Android product name?Hello Platform
When released?September, 2012
Product page online (link)
OS version?4.0 and higher
Native player or browser-based player?Native Player
Highest video resolution fully supported?1080P
HTML5 support?Yes
Flash support?No
Remote monitoring, diagnostic and recovery capabilities?Yes, for example a watchdog
Remote control capabilities, like RS-232 screen control?Will be released in the upcoming months
Remote upgrade capabilities?Yes
Browser pop-up controls?No, not needed
Video file support, ie .mp4, .wmv?Yes
Player side API, so you can work with sensors and other triggers?Will be released in the upcoming months
Multiple content zones?Yes
Support for live data feeds?Yes
dynamic NFC tag emulationNo
Advanced SchedulingYes, on date, hour or minute or trough tag scheduling or xml push.
IP video streamingNo
InteractivityYes, for example triggers on buttons, pickup or touch.
Emergency MessagingNo
Describe the cost of the hardware and software, whether bundled or itemizedEnd-user price for our software is €25,- per month per player. Can be bought in a bundle with the Philips MMD UPP! player. Price varies per country


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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Dave Haynes