Android For Digital Signage: A Closer Look At DC Media’s Offer

cloud_overview1This is the entry #8 in a running series of closer looks at digital signage solution providers who have started working with the Android operating system and low-cost, ultra-small ARM processors.

At least 20 companies have introduced products based on the open-source Android operating system that is very widely used for smart devices like handsets and tablets, all of them using CPUs based on ARM reference designs. Most smartphones and tablets use ARM.

It is likely that much of the industry will shift to ARM-based devices using Android or Linux in the next 1-3 years because ARM devices now rival the processing power of lower cost x86 personal computing devices, but at a fraction of the cost and, in most cases, size.

DC Media

DC Media has been around this space for several years now, and I think of the company as South African – run by Richard and Trefor Brock. I have seen them at several trade shows like InfoComm and CETW and always thought the guys had a very solid, well-priced and intuitive platform. However, DC Media is now positioned as the software product of MediaSight Inc., which has its main office in New York.

dcmedialogoThe company has been Windows-based, but now has a native Android player, introduced last month and running the 4.0 Ice Cream Sandwich “flavor” of the operating system. Its player can handle 1080P video. It looks to have much or most of the functionality of a PC-based system, though Flash is not supported.

The player is an Android app that’s free to download via Google Play. Subscriptions are $29 per month to manage the player using DC Media’s hosted (SaaS) management platform.

There is no specific player box touted at the moment, but Richard Brock tells me that is actively being sorted and negotiated.

QuestionAnswer and Description
Company name?MediaSight Incorporated
Where is company based?New York City, NY
Android product name?DC Media Cloud Player
When released?March 2013
Product page online (link)
OS version?Android 4.0 (Ice Cream Sandwich) or higher
Native player or browser-based player?Native
Highest video resolution fully supported?1080p
HTML5 support?Yes
Flash support?No
Remote monitoring, diagnostic and recovery capabilities?Remote monitoring, diagnostic. No remote recovery support yet.
Remote control capabilities, like RS-232 screen control?No
Remote upgrade capabilities?Relies on Android automatic application upgrade (Android 4.1 or higher)
Browser pop-up controls?Pop-ups are suppressed
Video file support, ie .mp4, .wmv?h264, mp4, 3gp, 3gpp, webm
Player side API, so you can work with sensors and other triggers?GPS triggered
Multiple content zones?Yes
Support for live data feeds?Yes
Dynamic NFC tag emulationNo
Advanced SchedulingDay parting, date and time based, day of week, meta tag based campaigns
IP video streamingHTTP, RTSP, webm, MPEG2-TS
Emergency MessagingNot in current version, will be in next release
Describe the cost of the hardware and software, whether bundled or itemizedAndroid app is free to download via Google Play, costs $29 per month to manage Android player using our hosted CMS.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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