I am assured Mr. Photoshop has not been put to use here (but remain suspicious given that the ad is a motion spot and in a rotation). Whatever the case, the OOH software company Key Systems has started using the medium it services to do job recruitment.
The company is advertising job openings on Signature Outdoor’s CityVision digital screens in central Birmingham, UK. “By using the Out of Home medium, and Digital Signage in particular, we will attract the right candidates,” theorizes Mike Dillon, Key Systems CEO. “We also want to demonstrate that we believe in the reach and power of outdoor media.”
Signature has a couple of 10 mm pixel pitch boards in the city.
If you live in that region, or want to move there, Key is looking for software Developers with knowledge of C#, VB.Net and SQL, The company has clients in the USA, Europe & Australia.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.