Projects: Scotiabank’s Scattered Sweep Of MicroTiles At Yorkdale
April 1, 2013 by Dave Haynes
I already thought the digital display work at Scotiabank’s branch at Yorkdale mall (a very high-end shopping centre in Toronto) was pretty nice, but a new element that was still just in planning when I was last through there is now up and running.
There are 80 MicroTiles in an abstract, textured sweep on the header above the branch. The Tiles are scattered and there are some “fake tiles” at the fringes to add to the overall look.
The full bank program – including the concept – was put together by Cineplex Digital. I smell DSE Apex award next year.