Projects: Virtual Train Windows In Madrid Bar


This is brilliant.

Jeff Wismer of Cineplex Digital tweeted about a coffee shop/bar in Madrid, Spain that has taken on the look of a passenger rail cabin, all the way down to a set of digital cabin windows that show a virtual landscape rolling by.

The Passenger bar was put together by art designer Parolio, and is located in the trendy Malasaña/Triball neighborhood.

The new space, says Parolio’s website, occupies a long and narrow architectural structure which inspired Parolio to create the concept of  “A train constantly on the move, right in the center of the city”.

The main area is designed to look and feel like a train cabin. To create the illusion of movement, three huge solid screens play the role of windows. They are constantly projected with synchronized and programmed videos that flow, from one screen to the next, just like in real life. The images have been recorded from train windows all over the world, presenting urban and nature landscapes that transport the clients into the fantastic experience of travel and leisure, pulling them away from the reality of the city around them.


The whole interior has been covered with great work on dark wood, brown leather with brass finishes. On the main hall photos of some of the greatest stars of classic rock, inside trains and train stations, welcome the clients.

Images from:

As I keep reminding clients and business partners, the project needs to be about the content and concept, not the displays or software. Here’s a case of a designer who has probably never heard the term digital signage nailing a video wall execution.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


12+ year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜
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Dave Haynes