Stratacache Says It Now Drives 50K Digital Menu Boards
March 12, 2013 by Dave Haynes
Were there any question as to which companies are truly doing a lot of trade in the digital signage marketplace, consider that Stratacache is showing at a chain restaurant show starting tomorrow in Las Vegas and talking about how it is now driving 50,000 digital menu boards.
The Dayton, OH-based company, in a release today, says five leading North American restaurants now power their restaurant initiatives with Stratacache software and hardware. I know that includes 15K or more at McCafe, and pretty sure Dairy Queen is also a customer. Typically, brand-sensitive retail banners don’t allow tech vendors to officially announce their customers.
The company says the 50K number is double what it was a few months ago, and is suggesting it will be at 100K by 2014.
The key drivers are the reduction or elimination of recurring printing costs, new incremental sales revenue, a bettered customer experience and improved menu labeling compliance.
“As the QSR industry defines and future-proofs their businesses to keep pace with competitors and the changing regulatory environment, restaurants are learning the important role of digital media,” suggests CEO Chris Riegel.
Stratacache has a booth at the Multi-Unit Restaurant Technology Conference (MURTEC) show this week at Caesar’s Palace. Wand is the only other digital menu board software company there, and NEC and Sharp are the only display guys there.