Video: Simple, Effective Sponsor Messaging

March 2, 2013 by Dave Haynes

One of the things we did at the DSE mixer earlier this week was run promo/branding videos for all the sponsors. It was, we thought, more effective than trying to SHOUT OVER THE CROWD to thank the sponsors verbally. Saw that at another cocktail party. Doesn’t work. People keep talking.

We did one for ourselves, and I had a lot of comments from people saying they liked the simple text approach we used. The style is called kinetic typography and it is popping up more and more. You can find After Effects motion graphic templates online that make doing this sort of thing very affordable for a company, particularly if you have access to someone who knows his or her way around that application.

Capital Networks, one of the sponsors, also used kinetic typography for its spot.



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