Behold, The 60-Foot SI Swimsuit Supermodel

February 14, 2013 by Dave Haynes

The marketers for Sports Illustrated made going to sleep just that harder for mobs of 17-year-old boys in Las Vegas after they used projection mapping to blast 60-foot tall (my guess) images of this year’s lean and bouncy swimsuit issue models on the facade of the Caesar’s Palace resort last night.

SI worked with projection mapping specialists Pearl Media to put the launch event together for a live crowd and no end of people watching via streamed online video.

A resort tower wall served as a 51,000 sq. ft. canvas, with the experience dubbed: “7 Continents, 17 Wonders of the World.” Among the “wonders” at the event was cover model/it girl Kate Upton.

Looks well executed and I am liking how, as this industry matures and knowledge is built up, the presentations are more focused and have a narrative, as opposed to sequences of electro-house music and a bunch of look at me, look at me visual tgricks.