DSE Sets Roster & Agenda For Ad-Based Network Conference

January 25, 2013 by Dave Haynes

The Digital Signage Expo people look to have developed a pretty solid set of speakers and panelists for its annual pre-trade show conference on digital out of home/digital place-based/whatever we’re calling it this week.

There are a few “Oh, you again … ” people, but also some pretty interesting ones.

• Susan Danaher, President & CEO, DPAA
• Patti Foley, Director, Marketing Communications and Merchandising, Jack in the Box Inc.
• Jill Nickerson, VP, Director of OOH, Horizon Media
• David Matera, CEO & Co-Founder, OOH Pitch Inc.
• Chris Beauchamp, CEO, Monster Media
• Jack Sullivan, Senior VP, Out-of-Home Activation Director, Starcom USA
• Daniel Wilkins, President, n2
• Patrick Quinn, CEO, PQ Media
• Garrett Dodge, Co-founder & CEO, Roqbot
• Rick Robinson, Managing Director, West Coast, MacDonald Media
• Rocky Gunderson, Principal, SierraRock
• Jeremy Lockhorn, Vice President, Emerging Media, Razorfish

The full-day event on Feb. 26 — which wraps up in time to then go over to the Hard Rock Cafe for a well-deserved cocktail at the Preset Mixer — has a keynote with David Kepron of Retail (r)Evolution, the author of book by the same name. He’ll yak about “Brands, Brains and Buying – Creating Chatter That Matters in an Age of Digital Distraction.”

The rest of the day is based around helping “agencies, brand marketers and network operators understand the place-based media opportunity, this day-long event includes seven thought-provoking sessions:

• State of the Global Digital Place-based Network Industry: Moving from Shakeout & Consolidation to a Mature Growth Business
• SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement (ed: somebody please take the SoLoMo phrase out back and euthanize it)
• Digital Place-Based Marketplace Demand and Direction
• Creative Campaigns
• Advances in Digital Place-based Metrics & Currency
• Who Buys Digital Place-based and Emerging Networks

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