Real Digital Media Expands Sales To Europe
November 28, 2012 by Dave Haynes
Ken Goldberg and his guys at Real Digital Media have crossed the big pond, cutting a deal with a London-based holding company that signals the company’s entry to the European market.
Integrated Signage Solutions, Ltd. (or ISS) has exclusive rights to market, license and support RDM’s NEOCAST platform in Europe. Says a press release:
Real Digital Media will be working closely with ISS to develop a solution-based approach to differentiate the offering in the European marketplace. ISS has a fully trained staff offering consultative and network operations services to customers, augmenting the content and ad sales services already in operation.
“We have been considering an entry into Europe for years,” says Ken Goldberg, CEO of Real Digital Media, “and feel that in ISS we have found the partner best positioned to make NEOCAST a very serious contender in that strategic market. Given the hands-on experience of the ISS team with so many software offerings, we were energized by how quickly they embraced NEOCAST. We expect that their customers and prospects will have the same reaction.”
“With ISS bringing Walkway Media and Wonderworks 3D under a single ownership structure,” says David Da Costa, CEO of ISS’ Wonderworks subsidiary, “all we required to bring a true end-to-end solution offering to the market was a reliable and scalable technical platform. Adding NEOCAST as the technical core of our solution not only answers that challenge, but lets us build our offering with the confidence you get by partnering with an established and respected provider to the industry.”
ISS is using the NEOCAST platform for new sites in its Walkway Media mall network in the UK, which is ad-driven screens in shopping malls.