Awards: Two West Takes The DSA Creative Crowns

November 9, 2012 by Dave Haynes

Mark Lopez and Lou Thurmon of Two West with their six Crown Awards

The Digital Screenmedia Association found some electricity in New York and had its DSA Crown Awards the other night, following the first day of the just-wrapped Customer Engagement Technology World.

There were awards in several categories and the big winner was the Kansas City-based firm Two West, which does a pile of work for Sprint (also based in KC).

Category – Point of Sale (content budget of $10,000 or more)

• Gold: McCormick – Guess That Spice, submitted by 5th Screen Digital Services and HP
• Silver: Sprint – Green Mountain Bike LCD, submitted by Two West
• Bronze: Sprint Studio Holiday Grand Moment, submitted by Two West
• Honorable Mention: McCormick – Flavor Print, submitted by 5th Screen Digital Services and HP

Category – Point of Sale (content budget less than $10,000)

• Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
• Silver: Sprint – Need For Speed EVO 3D LCD, submitted by Two West
• Bronze: Cedar Fair – Digital Menu Board Optimization, submitted by Allure Global Solutions

Category – Point of Wait ($10,000 or more)

• Gold: BBVA Flagship, submitted by John Ryan
• Silver: Sprint – Trail of Destruction, submitted by Two West
• Bronze: Sprint – Buyback Virtual Queue, submitted by Two West
• Honorable Mention: Loews Don CeSar Hotel – Concierge Board, submitted by JANUS Displays

Category – Point of Wait (less than $10,000)

• Gold: Sprint – Total Equipment Protection, submitted by Two West
• Silver: Family Dental Care, submitted by Digital Clinic

Category – Point of Transit ($10,000 or more)

• Gold: Monterey Bay Aquarium – 150 Feet of Awesome, submitted by Inwindow Outdoor
• Silver: Tesco – The UK’s First Interactive Virtual Grocery Store, submitted by Monster Media
• Bronze: McCarran International Airport Digital Signage, submitted by Four Winds Interactive

The Judges:

• Michael Chase of St. Joseph Content
• Paul Flanigan of Pro-Motion Technology Group,
• Pat Hellberg of The Preset Group
• Jim Kealy of 2hemispheres
• Keith Kelsen of 5th Screen
• Anne White of HypeHouse

There was not a particularly big pile of entries — less than 50, like last year — which I always find strange. The companies that do enter (and win) get a LOT of mileage out of the marketing of being a “winner” for a pretty nominal amount of investment and effort.