Scala Canada Is Now Dot2Dot

August 16, 2012 by Dave Haynes

The software company Scala has done a deal with its Canadian office to break it off and make a new company out of the management and staff and assign them master distributor status up here among the dog sleds and lumberjacks and Biebers.

Dot2Dot Communications, says a press release, will continue to build, bill and support the Scala Certified Partner channel in Canada. “We are committed to providing the Canadian market with the same high levels of support and service they have been receiving,” says Oscar Elizaga, Senior Vice President, Americas, Scala. “As our master distributor, Dot2Dot will have a laser focus on addressing the needs of its resellers and the Canadian digital signage market.”

As part of the agreement, Dot2Dot Communications has acquired the intellectual property to the industry’s leading ad management software for both static and digital place-based media, Ad Manager. As such, Dot2Dot will continue to handle all product development, sales and support globally.

The Dot2Dot team is probably having one of those “Well that was weird” episodes, as they were an independent company called Market Information Services of Canada (or MISC) until Scala bought them in early 2008 and rebranded the whole nine yards as Scala Canada. Now they go back to marketing the same tech on their own.

As the pioneer of OOH media management software, the Dot2Dot team has over 25 years hands-on experience setting up and managing ad-based networks of any size, large and small. With the new structure, the technology is positioned to expedite development for new features and benefits, and an enhanced look and feel.

“Our company will offer Scala’s innovative digital signage solutions through our existing partner channel in Canada. We will help our customers leverage digital signage as an intelligent communications platform that is compelling, attractive, current and interactive, and delivers real value. Our global focus on ad-based networks using Ad Manager will only strengthen the product mix,” says Andy McRae, General Manager, Dot2Dot Communications.