Retail: Spanish Bank’s Flagship Goes Big On Digital

August 8, 2012 by Dave Haynes

The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid.

The branch has a 63-foot LED ribbon facing the street, as well as video walls and some nicely designed and integrated self-service digital slabs in the customer areas.

The program was put together by John Ryan, which is based in Minneapolis but has an office in Madrid.

“Playing a mix of headline news, weather and bank promotions,” says a release, “the exterior LED display turns standard static signage into a dynamic brand asset. Content is updated daily and focuses on inviting passersby to enter the branch and sample its new features. These include a series of touchscreen kiosks and tablet devices, which are fully integrated with a sophisticated queue and appointment management system. As a result of this approach, customers are free to enjoy the branch’s amenities while they wait for service.”

Other innovative features of the Flagship location include advanced self-service devices (known as “Abil”) and collaborative client/employee stations.

The John Ryan digital signage platform was already in use in BBVA branches all over Spain and Portugal.

I’m not sure what running news headlines and weather achieves for BBVA (well actually I do: nothing), but I like the self-service Stonehenge thing and clean design.

Hat tip to Digital Signage Universe for pointing me at this …  and thumbs up to the Ryan people for doing the obvious but too rarely done – issuing press releases WITH good photos.


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