Colombia’s Biggest Digital OOH Player Goes With BroadSign
July 24, 2012 by Dave Haynes
BroadSign has bagged the deal to provide the management and ad targeting platform for Colombia’s biggest digital signage network operator, Enmedio Comunicacion Digital.
Enmedio Advertising Networks has screens in more than 830 high-traffic venues across the country, while a corporate business unit has 150 screens running for high-profile companies such as Citibank, Dupont and Coca-Cola.
The company says the combined monthly (presumably duplicated reach) is more than 28 million people in office buildings, banks, shopping centers, airports, hotels, hospitals, gyms, bars, restaurants, universities, hair salons and spas.
Enmedio says it will expand to 2,000 digital signs by the end of 2012 and 6,000 displays by 2015.
“BroadSign’s superior segmentation capabilities allow us to deliver the right message to the right people at the right time,” said Enmedio CEO, Sebastian Obregon in a release. “Their automation platform means our people can focus entirely on growing revenue rather than trying to solve technology problems.”
Don’t know a thing about these guys, but BroadSign seems to be doing a nice job of picking up contracts in markets that are growing. That’s prudent, as the US and Canadian markets are not exactly greenfields anymore, and a lot of the larger Digital OOH opportunities are settled in with a particular in-house (often) or 3rd-party platform.
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