Total Recall Goes Interactive On Toronto Street
July 20, 2012 by Dave Haynes
Monster Media is starting to get a little traction in Canada doing the sort of street-level interactive windows that InWindow Outdoor has been executing in the U.S. for the last few years.
The latest is a combination big print and interactive digital project in empty retail window space along Toronto’s uber trendy Queen Street West strip. The program is for the remake of the film Total Recall, which was shot (the remake) in Toronto and stars Colin Farrell.
Pedestrians that walk by the storefront can have their fantasy come true by having their video image captured in high-profile scenarios. There is the option to be a Hollywood star hounded by paparazzi on a red carpet, a music DJ in front of hundreds of fans or even a bikini-clad supermodel on a boat. An image of the person in the scenario is projected on the large window pane, after which they are directed to another window camera to have a “Rekall” ID badge created and e-mailed to them.
The stunt brings the premise of the film to life with the message of “Tell us your fantasy. We’ll make it real.” and was first seen in the US in Los Angeles and New York three days before the Toronto installation popped up. Sony Pictures worked with UMWW to coordinate placement in Toronto and New York-based OAG in the U.S., with creative by BLT Communications and Oakville, ON.-based Monster Media providing the technology and constructing the installation, which will be up for the next four weeks.
Monster estimates some 45,000 people walk by those windows daily, and some of them aren’ty staring at their smart phones.