Denver Museum Evokes Rockies In Giant Video Wall

July 9, 2012 by Dave Haynes

I did a book recently about MicroTiles projects around the world, and this is easily among my favorites because of the way the design team really played with shape. It has been up for several weeks now but I was waiting for a release and better snappies before writing anything.

The new History Colorado Center in Denver used 134 of the MicroTiles and shaped them like the Colorado Rockies on a big wall in the facility’s main atrium

“We had a wall in our atrium begging for a major media treatment because there was a visitor orientation problem,” says Ed Nichols, president and CEO, Colorado History Museum. “We thought of projectors but the architect introduced the museum to the Christie MicroTiles. As our staff contemplated the possibilities with a MicroTiles wall, we were intrigued with the idea of letting the wall tell the museum’s story to its visitors.”

“The HCC wanted a dazzling display in their atrium,” says Howard Steele, director, Technology Plus, the project’s consultant. “The atrium is very bright and only a 30K lumen projector would even begin to display images in that strong light, but that created issues with where to place the projector and exhaust.”

“What we have is so different because a high-tech array in the atrium is an immediate signal to visitors that this is not a typical state history museum,” adds Nichols. “The Christie MicroTiles array captures the magnificence of the Colorado landscape and furthers our mission in a financially sustainable manner.”

AVI-SPL was the integrator on the project, RP Visuals did the mounting support brackets, and Richard Lewis Media Group was also part of the team on the content and strategy side.

Nice project. Big dollars. But impact rarely comes cheap.

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