Arsenal Plans To Pour On the Content At InfoComm
June 6, 2012 by Dave Haynes
Denys Lavigne and the other folks at Arsenal Media will just about have the InfoComm floor to themselves next week when it comes to creative content services, which is a pretty nice situation given that floor will be filled with pro AV people who know how to get content to screens but are generally stumped by requests to actually produce creative.
Just to ensure they’re noticed in a sea of booths selling displays, microphones, brackets, cables, playback devices and plugs, Arsenal has developed a head-turner of a booth – a multi-display content tower it is calling a “Fountain of Content.”
And they’re also having an open bar at the booth.
The Montreal-based digital agency’s booth (N623) at the big pro AV tech show in Lost Wages next week will have a custom-created tower of different types of displays, running ambient and interactive creative.
Says the release:
Content will move and mingle from the large base made of Christie® MicroTiles® to the top portion, where projection mapping using Christie projectors will showcase a 3D mapped surface. LCDs, LED display blocks and more MicroTiles will complete the central shaft portion.
Arsenal’s Fountain of Content will also have a dedicated VJ doing live blends of ambient audio and visuals, and booth visitors can interact with a sensor camera to affect content on the displays.
“The best digital display projects we see are those that push the boundaries on shape, interactivity and content strategy,” explains Arsenal Media President Denys Lavigne. “We developed this idea of a fountain of experiential content to explore the relationship between form, content and technology, but also to inspire the integrators, architects, consultants and designers who come to InfoComm looking for ideas.”
The annual InfoComm trade show is a sea of technology solutions that are all part of the delivery and presentation platform for content. However, creative agencies are a rarity on the show floor. Pierre Del Duchetto, Creative Director on the project: “Using creative display technologies such as Christie MicroTiles has led us to develop new approaches in content creation and how we assign roles for screen-based installations. We saw an opportunity to showcase a more conceptual environment that is inspired by creative chaos, transformation, effervescence and marvel.”
Arsenal Media has provided creative solutions for clients with booths at InfoComm, but this marks the first time the award-winning company has booked its own space. “The timing was right for us, mainly because market demand is on the rise for enriched content experiences and interactive, branded destinations. This is where we believe we can bring value,” says Lavigne.
The creative team at Arsenal won three top honors and six in total earlier this year at the digital signage industry’s biggest content and project awards. It was the second year in a row Arsenal Media won multiple honors at Digital Signage Expo. The Arsenal Media booth has a Yin and Yang personality: a fun, experiential side and a more practical, business-driven side intended to show the portfolio and demonstrate capabilities to the thousands of pro AV integrators who pack the show. The booth will have three interactive screens to view Arsenal’s portfolio, as well as a live MicroTiles content creation station.
And finally, Arsenal invites industry peers to a digital happy hour, with an open bar and live vj-ing June 13 and 14 from 3-5 p.m. at booth N623.
(Disclosure: Long-time client and friends)