Hat tip to OOH-TV for spotting this the other day …
Video walls seem to be an area of genuine growth in this sector, owing a lot to thinning seams and also to lowered costs. But apart from some interesting stuff done at trade shows, how often have you seen a deployed video wall (setting MicroTiles aside) that wasn’t a big four-cornered rectangle.
Right. Almost never.
So that’s why it was so refreshing to read about the Belgian travel agency Connections trying something very different at a concept store in Antwerp. It has 19 screens shaped into a world map in a wall, with a background image showing the continents and overlays showing photos, videos, social media feeds and live data – all related to travel and destinations.
It’s very clever and different. I can’t say I am blown away by the programming, which seems pretty pedestrian. But it’s a good foundation to build off, and with experience, it’s likely that will improve.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.