Telus Opens Digital-Heavy NextGen Store In Montreal (w/video)
May 7, 2012 by Dave Haynes
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Here’s a nice example of blended interactive and ambient digital, using display monitors and projection, worked fully into the design of a new Telus concept store in suburban Montreal. Telus is a top 3 wireless carrier, based in Vancouver.
The company’s first “Next Generation” at Carrefour Laval was designed “to bring the TELUS suite of products to life in-store and to better inform, empower and assist customers in choosing the technology that best meets their communications needs.”
Store features include interactive monitors all over the place, multiple projectors throwing visuals on walls and on the mall window, and real demo handsets instead of fakes.
The project was put together and deployed by Adflow.