The site of 53-footers being tossed around a trucking center yard like leaves on a lawn as twisters blew through the Dallas-Forth Worth area is a jarring reminder that the tornado season started early in the US this year and will be a bad one.
You can help – in small but important ways – by driving Red Cross donations that will help people who have nothing but rubble where they used to have homes. DOOHgood has a pair of spots available tuned specifically to the tornado outbreak. As always, the notion is that all kinds of screen networks – ad-based or not – have unused media inventory.
The spots are totally free to use and ready to run on just about any network.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.