DS WTF-O-Meter: The Adcolizer

March 13, 2012 by Dave Haynes

[youtube id=”qayrB_selNI” width=”600″ height=”350″]

My WTF-O-Meter needed new batteries after seeing this last week at DSE 2012.

Purpose=good. Business model=shaky.

I’d suggest taking test before investing in a breathalyzer-based ad network. Selling advertising is already really hard, without layering in that your target audience is people who’ve been drinking.

Video from rAVe [Publications].