rAVe at ISE: Top Five Pre-ISE Picks

January 30, 2012 by Dave Haynes

by Michael Moore (rAVe)

In the RAI, stray nails and empty cardboard boxes crowd the aisle ways.  If I were cliché I would say there’s  “anticipation in the air,” but I like to consider myself more original. But really, I can’t wait.

I’ve been posting press releases for the last three weeks so our readers could know what will be at the show and to be honest, I don’t think I’ve seen half of the products.  This place is huge.

And speaking of huge, Sharp, I’ll see you tomorrow.  I can’t wait to see your 80-inch interactive whiteboard. I can only hope it lives up to the hype.

Oh wait! Epiphany!

When I first started this blog, I didn’t really know where it was going, but now I do.

My top five must visit booths at ISE are…

But, actually, before I start:

All PR people who don’t send pictures with press releases or only send boring pictures, you will not find your products in this list for that very reason.

Stands that are showcasing their products in a fun way get bonus points simply because we’re in Amsterdam… If people wanted to have a terrible time, the show would have been in Bucharest or Geneva.

Five Booths I have to visit ISE:

1.     Sharp — (see above)

2.     Philips — From what I’ve heard, Philips is doing glasses free 3D like no one else before them because they’re doing it well. It’s rumored that the picture looks good from numerous angles, as opposed to straight on.

3.     Leurocom — This one is kind of funny and weird, but stick with me. Little-known Leurocom is making an impressive stand for THE booth to see and strangely enough, it’s not because of the product the company’s showcasing (which in their defense, could be great).  So why am I going?  They’re going to have professional actors presenting their product via an hourly comedy show that they’ll be performing every full hour, on all exhibition days.  One point for Leurocom marketing.

4.     Mode Lighting — I’m probably younger than most of the people reading this, so you may disagree with me, but Apple is kind of awesome.  Mode Lighting agrees. Just check out their stand tomorrow — they’ll have a fully integrated living room; lights, curtains, audio, video and all. It’s controlled by an iPad.  But wait, here’s the cool part — the interface resembles Apple’s coverflow, which I happen to love.  If you aren’t into Apple, you can just do your Droid… or does your droid do you?

5.     Unique Automation — And it’s just not because my fellow reporter loves it.


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