Brazilian Mickey D’s Use Digital Signage For Staff Training

January 23, 2012 by Dave Haynes

The industry chatter around digital signage in the QSR sector is heavily focused on putting screens in place of printed menu boards, but there’s some interesting stuff happening in the so-called back of house.

One of the Food and Beverage category finalists for the upcoming DSE 2012 Apex Awards is a partnership of Arcos Dourados Brazil (McDonald’s) and Megamidia Group, for a project focused on corporate communications and on-demand staff training.

I’m not sure why a tethered keypad was used instead of a touchscreen, but perhaps in a food environment that screen would be a steady mess???

Anyway, using video to train and refresh skills for staff members – particularly when the “churn” of staff is as high as it is in QSR – makes a bunch of sense. In a lot of cases, this is the first job – period – for staffers.

Arcos Dourados is the largest operator of McDonald’s restaurants in Latin America, and the world’s largest McDonald’s franchisee.  Megamidia put the program and solution together.


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