Scala Works Deal For Connected Digital Signage On A USB Stick
January 10, 2012 by Dave Haynes
Software maker Scala is continuing its push – and pretty much a solitary push – into the digital picture frame market.
Based outside of Boston, Isabella describes itself as “a leading mobile device company developing a family of connected wireless products that enrich and entertain your everyday life. Through its VizitMe content management service, Isabella effectively and securely delivers and manages real-time content experiences among a portfolio of innovative products including Vizit, Mini, and Fable (the latter available in fall 2012).”
In the context of digital signage, the agreement means Scala’s SignChannel picture frame-centric service will work with Isabella’s cellular-based devices to drive content to screens and manage networks.
The Vizit-DS and Mini-DS products will provide Scala with integrated 2G/3G cellular solutions for reliably delivering digital signage content across multiple display environments throughout various locations. Utilizing Isabella’s existing relationships with world-class wireless carriers, Vizit-DS and Mini-DS will be marketed through Scala’s existing global sales and distribution channels.
“Combining Scala’s global presence and expertise in the digital signage business with Isabella’s compelling, cost-effective product portfolio with mobile capabilities, we are excited to introduce these new products and services to a whole new market,” says Matthew I. Growney, Founder, CEO of Isabella Products.
The proposition is that plugging this gear into the SignChannel service allows the entry-level market to very easily get a network up with no training, and using simple cellular data connections.
“The Mini-DS is a game changer,” says Jeff Porter, President of SignChannel. “Just plug the Mini-DS into any TV and you will have a SignChannel player. It couldn’t be easier. In addition, the Vizit-DS makes deploying a kiosk just as easy – simply add electricity, nothing more! With SignChannel’s ease of use and Isabella’s relationships in the cellular industry, deploying digital signage and kiosks just got a whole lot simpler.”
I don’t know about game-changer, but it’s certainly not like Jeff to hype things (I’m smiling as I type that). However, the 3G-connected Digital Signage player on a USB stick is pretty interesting for bare-bones jobs that are never going to require much sophistication or be all that “mission-critical” for the operator.
I’d imagine this will be on demo at ISE later this month and DSE in a a couple of months.