Hyundai Projection-Maps Classic Miami Hotel For Car Promo

December 15, 2011 by Dave Haynes

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The whole 3D projection mapping thing is starting to get commonplace, and some of the stuff I have seen lately on videos has been pretty much shrug-inducing. However, while there are projects where creative takes a backseat to technical execution, there are also some very good ones still popping up.

Consider this launch of the new Hyundai Veloster speeding-ticket attractor, projected on the facade of a Miami hotel.

Says Hyundai: During Art Basel in Miami, we used 3D projection mapping technology to transform the façade of Ocean Drive’s famous Tides Hotel into a giant 8,000-square-foot-canvas. Starring the Hyundai Veloster, the projection celebrated old school video games choreographed to an original 8-bit score composed by the popular chiptune band, Anamanaguchi.

Chiptune band? Beats me. More evidence of my getting old.