Saks lights up holidays with 3D projection map on NY flagship store

November 29, 2011 by Dave Haynes

I am in New York for part of next week and along with a couple of meetings, I hope to see a lot of ambitious holiday celebration stuff that starts with very big trees and includes some interesting digital work in windows and on the sides of buildings.

One of the tour stops will be Saks Fifth Avenue, which is doing a 3D projection map of the flagship store’s full street facade. Developed with the creative shop Iris, the program  called The Snowflake and the Bubble show is running on what looks like every 15 minutes during evenings.

The project lit up Nov. 21st and runs all the way into early January.

One interesting spin is that Saks has put QR codes on the windows, so that people who see walk by during the day but can’t be in the city at night can scan and get a link to a microsite online that showcases the projection in a video and also, naturally, plugs Saks’ goods.

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