NanoLumens diversifies product line, and now goes outdoors
November 11, 2011 by Dave Haynes
I have been watching NanoLumens for about 2 1/2 years now, really liking the display product but always thinking the line needed to get a little more diversified to get end-users interested. It looks very much now like that diversity thing is addressed.
The Atlanta company was at Customer Engagement Technology World this week showing off a bunch of different products all built around the idea of lightweight, flexible, bright displays.
The big news for me is shape, and outdoor capability. I know the sales guys got asked a LOT about whether the units could go outside, and they now have one they say can even get lowered into a swimming pool and will keep on running.
I believe them, but I am not going in that pool.
“The full commercialization of flexible digital displays is now a practical reality, which means it is now cost effective to deploy flexible displays that are movable, lightweight, energy efficient, durable and easily serviceable in just about any location,” says company president and CEO Rick Cope. “Coupled with the coming 100 percent adoption of smartphones, this heralds a new era of one-to-one marketing, allowing an entire population of mobile device consumers to interact with marketing displays in literally any location—public events, transit centers, conferences and exhibitions, airports, malls and even in stores.”
The product line started with NanoFlex, which is an LED panel about the size of a sheet of plywood that weighed less than 100 pounds and could bend.
There are now both flexible and non-flexible frames in four product lines: NanoFlex, NanoWrap flexible displays, NanoSlim (non-flexible rectangular displays); and NanoShape (non-flexible round, square, and triangular displays).
There’s also the NanoPanels, which is IP65-rated, meaning it can handle the abuse of the elements, ambient sunlight and, to some degree, the public.
The Slim version is also pretty interesting in that it can get as big as 16 feet wide by nine high, with a 4 mm pixel pitch (meaning it will look quite good from not too far back) and even at that Godzilla wall size it would weigh less than 750 pounds.
No word on price, but they are not cheap because the big production volumes aren’t there. One argument NanoLumens can credibly make is the labor and structural costs of putting these units up is a fraction of big LCD or LED walls. The plywood sheet-sized units can hang on piano wire.
Looking forward to seeing these somewhere soon.