DSE breaks out content efforts in new DS Connection portal

October 12, 2011 by Dave Haynes

The Digital Signage Expo folks have broken out their editorial efforts into a new, dedicated website called Digital Signage Connection.

It took a lot longer to come together than I think was planned – seems to me this was promoted as coming real soon back at the DSE show – but the finished product is a solid effort. It’s touted as a news portal and overall information resource.

DSE has been doing some high quality work – particularly on case studies of award winners – for a while now. But the content was getting a little lost inside a multi-headed trade show site that exists to serve many purposes and needs.

Now the trade show has its site, and the content site is clearly linked off the header, and vice versa.

A segmented site also opens up more advertising space. I suppose the site is competitive to this one, but I think we kinda do different things.



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