Nix taking over as Scala’s CEO

September 14, 2011 by Dave Haynes

Tom Nix will be the new CEO of digital signage software vendor Scala when Gerard Bucas steps down from that gig at the end of October.

It’s been a quick rise to the top for Nix, who only joined the company last summer. Nix had been the point man in North America for Dynamax and after leaving that post, had been working as a consultant for Magenta Research when he started chatting with Scala. Nix has been VP, Americas and Oceania, for the company – running sales, services and support operations in those regions.

From Scala’s press release:

“Scala is leading the shift to digital signage’s next stage where companies exploit their ability to connect to virtually any data source using almost any device,” says Nix. “These devices can range from mobile applications, like tablets and smart phones, to CxO boards that provide real-time management information by consolidating and displaying a custom broadcast channel of key performance metrics from customer relationship management and enterprise resource planning packages such as and Oracle.”  

“Tom Nix brings the vision and skills that Scala needs to capture the rapidly emerging market opportunity to help organizations integrate data with digital communications and devices to connect more closely with key audiences,” says Carol Armitage, Chairman of the Board of Directors at Scala. “We want to thank Gerard Bucas for building the technical and operational foundation that will enable us to launch Scala on to its next strong growth phase.”

“Many organizations are challenged to find innovative ways to deliver valuable content to target audiences in the short bursts of time available. Scala software not only provides a strong, highly usable, incredibly stable platform that meets 95 percent of the needs of most customers out of the box, it can also be easily customized well beyond many competitive offerings. It is exciting how many customers keep pushing the envelope with the Scala platform in addressing their unique requirements and finding new ways to quickly engage and inform audiences,” says Nix.

Nice man, and highly regarded from what I know.

Little things can be big measures of people. When cutbacks sent me out the door 2.5 years ago, Nix was one of the first people to send a note and then call to basically say, “How can I help?”

We’d never even met.

Congratulations, Tom.

Leave a comment