Founded in April 2008, ABDOH has 16 Digital OOH network operators as members and, reports the DPAA in a release, has a mandate to “disseminate information about the DOOH industry; enhance relationships between ABDOH members and the advertising community; create standardization of industry procedures; sell products and services and to position ABDOH as a powerful tool to build strong brands.”
In the last three years, ABDOH has been developing relationships with many different marketing and technological sectors such as ABA- Brazilian Advertisers Association, ABAP – Brazilian Advertising Agencies Association and The Media Group comprised of Brazilian Advertising Agencies’ media professionals.
I know very little about the sector down there, but get the impression it is very active … and the people are probably a buncha fun.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.