DPAA adds DSF and Brazil's Digital OOH member body

The Digital Place-based Advertising Association has added a pair of associations to its member roster – the US-based Digital Signage Federation and ABDOH, The Brazilian Out-of-Home Association.

Founded in April 2008, ABDOH has 16 Digital OOH network operators as members and, reports the DPAA in a release, has a mandate to “disseminate information about the DOOH industry; enhance relationships between ABDOH members and the advertising community; create standardization of industry procedures; sell products and services and to position ABDOH as a powerful tool to build strong brands.”

In the last three years, ABDOH has been developing relationships with many different marketing and technological sectors such as ABA- Brazilian Advertisers Association, ABAP – Brazilian Advertising Agencies Association and The Media Group comprised of Brazilian Advertising Agencies’ media professionals.

I know very little about the sector down there, but get the impression it is very active … and the people are probably a buncha fun.