Posterscope names new head of US Digital OOH unit
May 11, 2011 by Dave Haynes
Media sales people who do the rounds of the big New York agencies have a new guy to get interested in their pots and pans.
Martin Porter is the VP and Director of Hyperspace, the Digital OOH and technology specialty division of OOH planning giant Posterscope. Porter, a Brit, will be in charge of leading and driving the growth of the practice in the US.
In a release, Posterscope says Porter will also be working to enhance and evolve Hyperspace’s proprietary tools such as Prism Screen, an industry leading DOOH planning and buying tool that analyzes data from digital vendors across the US.
“Martin’s passion and diverse experience within both traditional and emerging OOH media will help us to enhance the influence of Hyperspace within the US and lead our clients, as well as the industry, to develop truly dynamic executions that take full advantage of the convergence of digital media,” says James Davies, CSO, Posterscope USA.
Porter comes to Posterscope USA with 8 years of experience in the OOH sector in the UK, where he ran the marketing department and set up a strategy unit at CBS Outdoor. Porter conducted the marketing launch and positioning of the UK’s largest digital network within the London Underground, and also developed a pitch process called Pitchlab, which was designed to put consumer insight at the heart of both sales and franchise pitching.