More consolidation: RMG lands exec airport lounge network

April 11, 2011 by Dave Haynes

RMG Networks has acquired Executive Media Network Worldwide (also known as EMN), a Denver-based company that  controls virtually all of the place-based video media assets in the U.S.-based frequent flyer lounges of United, Continental, Delta, US Airways, Alaska, KLM, Lufthansa and Air France.

EMN also has rights to sell video media assets in the terminals of the most traveled airports and executive airports in the United States and Europe, including WiFi advertising, touch screen and experiential campaigns, says a release.

EMN  also has advertising assets on the Amtrak Acela Express train.

“Advertisers have demonstrated a desire to intercept affluent, senior executives in captive viewing environments. Fortune 500 software, auto, insurance and consumer goods companies have all recognized the powerful impact of captive viewing in DOOH Media Environments,” says Garry McGuire CEO, RMG Networks. “Combining EMN’s dominant position in airport digital media with RMG’s leadership position in in-flight captive seat-back television, is a powerful integrated media solution for advertisers.”

The deal gives RMG  a solid hold on the executive traveler vertical, between the lounges and the seatbacks, and a company that is reportedly doing well in terms of ad revenues versus the cost to operate the network.

“Joining forces with RMG Networks delivers a new level of scale and consistency that will tremendously benefit both our advertisers and media partners,” says Ben Little, CEO EMN. “This deal formalizes the long standing partnership between RMG and EMN and will help our partners get the most out of their highly targeted in- lounge, train and in-flight media assets.”

The acquisition’s financing comes through LA-based Tennenbaum Capital Partners.