rAVe posts almost 500 product videos from ISE 2011

This is pretty wild when you think about it – the recent Integrated Systems Europe trade show was three days long, and the actual trade show floor was open a total of 25 hours. Somehow or other Gary Kayye of rAVe [Publications] and his team ran around and shot 480 or so product demo videos.

You can see them all here …

Using my astonishing math skills, and a calculator, I eventually figured out that’s 19 vids per hour, or one about every three minutes … not even factoring in bio breaks and taking careful note of when the larger vendors were pouring free drinks or putting out food.

The demos I have seen are hardly art — “Sales guy, here’s a mike, look at the camera, Talk!” — appears to be the directing cue. But for all the 35,000 who had time and budget to get to the show, this is a great service for all those who could not go, as well as for the vendors who get to extend their beyond the hall.

Note – rAVe is this blog’s content partner on digital signage matters.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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