Preset DSE Mixer – first details

January 17, 2011 by Dave Haynes

We have settled on the core details for next month’s Preset Group DSE mixer in Las Vegas.

It will be Feb. 22, at The Pub in the Monte Carlo hotel/casino/resort. It will run 6-9ish, and we’ll have room for about 250 people, up from 180 or so last year.

New venue – Last year at Lavo in the Palazzo was big on bling, but we were just people all meeting at a very chic and pricey restaurant-lounge while regular activity was carrying on. The new place came recommended by locals and we’ll have dedicated mezzanine level space to ourselves, with its own entry and own bar. There will be more elbow room.  Drink prices are waaaay lower, so we can buy a couple of rounds instead of just one. We looked at food, and decided against it. The Monte Carlo is nice and central … tucked in north of New York New York and the new City Center complex of high-end hotels.

New stuff – We’ll have screens running content. We’ll use QR codes on tickets to provide access. We’ll have control of the audio.

Sponsors – We’ll have six again, and it looks like it will be the same sponsor roster as last year. We gave those guys first crack and as I knock this out, five of six are already back and waiting to hear from No. 6.

Access – We’ll use EventBrite again and I need a week or so to get that organized (it takes minutes, but need to sort some fine details first). I will post, as will DailyDOOH (returning sponsor), when that is ready to go. Access is again free, thanks to sponsors, but we have to limit numbers for fire and safety reasons and also keep it to a manageable crowd.

What dat? – If this is new to you, this is either the 2nd or 3rd pre-DSE mixer held the night before the trade show hall opens. It is organized by The Preset Group digital signage consultancy and is a chance for people in the industry to meet or catch up in an informal setting. A couple of years ago I did one at a weird little old school Vegas lounge with flaming fire pools, and then we went seriously up in numbers and seriousness last year. Last year, tickets went in less than 24 hours.