National Retail Federation show adds dedicated digital signage area

November 19, 2010 by Dave Haynes

A handful of digital signage software and gear companies have been at the big NRF show in New York in January for the last few years, but were scattered here and there around the show floor.

The NRF and Digital Screenmedia Association people have reached an agreement that will see the sector organized into what will be called the Digital & Outdoor Signage Pavilion at the 100th annual run of the convention and expo in a couple of months.

“Since digital and outdoor signage is such an essential part of the retail experience, we are thrilled to be able to bring this to our convention attendees,” said Susan Newman, Senior Vice President Conferences, NRF. “Retailers of all sizes will easily benefit from what the pavilion has to offer. We are thrilled to work with DSA as we celebrate our 100th convention anniversary.”

So thrilled she said it twice!!! Really … you’re thrilled?

“Like everything else in this world, signage has gone digital. Retailers are intrigued by the power of full motion video and graphics to attract customers, as well as the ability to update messages in real time,” said David Drain, Executive Director of the DSA. “We are really pleased to be working with NRF on this initiative and I give kudos to them for continually bringing solutions to their show that make it a must-attend event.”

Companies listed as exhibiting in the pavilion include:

• A1Solution

• AirWatch

• Conexus World

• Cybera, Inc.

• DT Research

• FootFall – An Experian Company

• FortiusOne

• Glancetron Co., Ltd.

• Imprint Plus

• Industry Retail Group, Inc.

• Intello Technologies

• InVue Security Products

• Janam Technologies LLC

• Lawrence Metal Products

• Omnivex Corporation

• Oncue Technologies

• Planar Systems, Inc.

• Radical Computing Corporation

• SOTI, Inc.


• Telaid

• Wachter Network Services

I saw DT and Stratacache there a couple of years ago, and I know AdFlow, Reflect and Nanonation have been there directly or in shared space in the past. It’s a monster show for companies who do stuff like POS systems and other back-office tech work.

Interesting move by the DSA, which seems to be taking the approach of working with complementary industries on events – having done one this fall with the printing industry.

The list of companies so far involved has some pretty tenuous connections to digital signage (Janam is rugged PDAs and Glancetron is POS terminals), but I would tend to think it only helps to have what DS presence is at the show rounded up together. It’s over by Cisco, Intel and the mobile crowd, so that’s good.

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