CETW starts tomorrow in NYC

November 9, 2010 by Dave Haynes

I’m in New York come tomorrow morning – 5:50 AM flight from Buffalo (ugh) – for the Customer Engagement Technology World (CETW) show at the Javits Center. This is the show that’s been re-branded from Kioskcom/The Digital Signage Show.

There’s a big education component, and always an interesting set of vendors who I don’t bump into at places like DSE and InfoComm.

With apologies to people who I don’t mention, here’s a little of what I hope to see and hear.

Wednesday morning: Patrick Quinn, CEO of PQ Media, will do a preliminary forecast of spending and growth, as well as trends, for DOOH in 2011.

Wednesday afternoon: Fellow Preset guy David Weinfeld is moderating a panel on integrating mobile into customer engagement solutions, with Jared Miller, Sr. Director – Customer Self-Service, Continental Airlines and Jason Newport, SVP, Director Tech & Converging Media, Posterscope, as well as Chris Rezendes, Executive Vice President of VDC Research.

Wednesday afternoon: Steve Harris, VP of Business Development for DDC-Cineplex, is doing a session about the success Canadian brewer Labatt has had with a digital merchandising unit in stores. I know the story but curious how it’s grown.

Wednesday afternoon: Ken Goldberg of Real Digital Media is running a session on DOOH analytics that includes a Nielsen guy.

Late Wednesday: cocktails, on NEC

Thursday morning: There’s a session on “Strategy First: Incorporating Digital/Interactive Out Of Home Into Campaign Strategy” that includes a nice range of fresh faces. Nanonation’s Bradley Walker is also running a good session, at the same time unfortunately, about Creating The Intelligent Customer Experience.

There’s a few other guys – like Denys Lavigne from Arsenal Media and Michael Chase from Alchemy – I will also try to catch.

There’s also a fair number of sessions in which the execs from larger exhibits get mike time. I can’t connect the dots on what some of them are doing – propeller-head types talking creative – but Lawrence Dvorchik  of JD Events runs a good show and knows what he’s doing.

As for exhibitors, many of the usual software suspects are there (though Ronin, Scala and BroadSign all have n0 presence), and LG is also not there with its own space. I’m mostly interested in the interactive stuff, and plan to poke around looking at who’s there and what they do.

There’s a blogger zone, so that hopefully means some posts and tweets.

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