Must Read on DOOH-Mobile (pointer)
October 29, 2010 by Dave Haynes
Lotsa people have tweeted and re-tweeted about Stephen Randall’s post/mild rant about how the steady proliferation of smartphones will not – despite the naysayers – spell doom for digital signage and DOOH.
It’s a great post as it walks through 10 well-reasoned points. And since not everybody keeps an eye on Twitter through the workday, this could easily be missed.
Stephen runs Locamoda, which does mobile-DOOH integration and services, so he has a vested interest. But you should know – if did not – that prior to founding Locamoda Randall was a co-founder of Symbian, which for many years was the dominant mobile phone operating system. He knows his way around that business, very arguably, more than anyone in the sector.