Scala picks up Nix
August 3, 2010 by Dave Haynes
Congratulations to Tom Nix, who has been scooped up by Scala, having bridged his departure from Dynamx with a year or so helping Magenta Research out with marketing.
Says this morning’s news release, Nix is now Vice President of American Operations. In this role, he will be responsible for overseeing the U.S., Latin America and Oceania regions.
“Tom has significant experience in proactive business development efforts and growing sales,” said Robert Koolen, president of Scala. “With his in-depth knowledge of the signage industry and a proven track record, I am confident that Tom will be a significant contributor to Scala’s continued growth.”
Prior to joining Scala, Nix was Vice President and General Manager of Dynamax Technologies. During his tenure, Nix was instrumental in growing the North American operations of the UK-based digital signage software developer. Earlier in his career, Nix was director of business development at Main Street Direct, an alternative media agency, where he delivered solutions for Citi, Disney, JPMorgan Chase, Nickelodeon and Vonage. Throughout his career, Nix has driven revenue and client acquisition initiatives, as well as in-store marketing solutions for such notable companies as McDonald’s, Motorola, Coca-Cola, Barnes & Noble, Kraft Foods and Miller Brewing.
Tom’s a nice guy, and a good pickup for Scala. I don’t understand the title (VP Ops is not typically a sales or biz dev gig, it’s more technical), but it would not be the first time I have seen titles that don’t match up with what people actually do.