GSTV skips cocktail party; does beer pong tourney instead

You have to hand it to the DOOH companies that are duking it out in the gas station space – they don’t necessarily stick to the well-beaten path.

We have Pumptop TV doing things very differently with its content mix (this week it is clips from the World Hop Hop Dance Championships).  And now we have Gas Station TV taking media schmoozing in a different direction (from the well-worn cocktail launch party path) with a beer pong tournament.

To celebrate the resurging growth of the advertising industry, Gas Station TV (GSTV) will reunite the media community through the first annual NYC Beer Pong Invitational on July 28, 2010, says a press release. The event is presented in combination with BPONG.com and acclaimed director, Adam Hootnick.

“Now that the media economy is back, we have an opportunity to redefine the way we interact within our community. This time around we should recognize not to take ourselves too seriously and celebrate with clients, agencies, creatives and even our competitors. What better way to do this than through Beer Pong, a band, BBQ, a live graffiti show, and 500 media folks – all of which are excited to express the joy in the business,” said Jason Brown, Chief Sales Officer of Gas Station TV.

Ad industry professionals, who are interested in attending or forming a team, may request registration at [email protected]

The Invitational will be filmed by Adam Hootnick as a pilot episode for a new beer pong tour reality show series.

“The only thing more fun than beer pong is a reality show about beer pong. This will be our version of the world series of poker,” said Hootnick, director of the award winning film Unsettled, as well as multiple documentaries for MTV, and NBC News.

Officials from BPONG.COM, the official governing body of beer pong and the Center of the Beer Pong Universe™, will be on hand to run the tournament, keep track of scoring and give out a grand prize to the winning team.

Well if you do indeed pull 500 people on Wednesday night, that’s a good thing. Whether they are the level of people you want from an agency, don’t know – but at least it changes things up and will get some agency tongues wagging.