Sorcerer's Apprentice needs more training – Windows #fail

July 12, 2010 by Dave Haynes

One of our industry friends who is lucky enough to call NYC home went up to check out the latest InWindow Outdoor street-level interactive promo for the new Disney flick, Sorcerer’s Apprentice.

Sadly, the apprentice was screwing up. Or more accurately, Windows and probably Flash (guess) were not making nice.

I LOVE this stuff, but it is soooo critical that it be stable. It happens, but with the prominence of the program and the money that went into it, big-ass Windows errors get agencies and brands awfully twitchy.